Add a Feature: StockX
The Brief
Analyze an already existing and highly adopted app and incorporate a new feature into the existing product. The feature you develop will be based on an area of functionality to be explored and compared to user input.
Role
UX Designer
Client
StockX
Date
June 2020
What is StockX?
Middleman sneaker service that specializes in verifying new sneakers.
Connects buyers with sellers for exclusive and sought after footwear and clothing.
Leading sneaker reselling marketplace
Competitive Analysis
As part of doing some research on other marketplaces and websites, I found that the direct competitor would be GOAT which essentially sells new AND used sneakers and clothes.
Minimum Viable Product
A used sneakers section where users can browse different shoes from a variety of user-sellers.
Sellers would be able to upload detailed photos to StockX employees who would then verify and allow sellers to ship the shoes to the buyer directly.
Sellers would also receive ratings in order to protect buyers as much as possible.